Meet David Freels.Open or Close
Technical copywriting is my specialty.Open or CloseMy technical copywriting skills were honed out of a necessity to simultaneously disseminate complex scientific, medical, historic, and legal information that required immediate, clear, and actionable understanding for a wide and highly diverse audience.
That audience included parents of special needs children as well as physicians, therapists, attorneys, judges, and any number of government and non-government administrators making critical decisions throughout multiple bureaucracies.
Many of these documents were actually White Papers, and every one has been a real game-changer. And life-changer.
I bring that same level of passion to every assignment. Let me help you unleash the full potential of your brand. Call, text, or email me, 404-725-4520 or DF@davidfreels.com.
Welcome To The AdBlog.Open or CloseI started this blog to showcase marketing ideas that reflect either strong thinking or not so strong thinking.
Either way, I'll share why it's good or bad so folks evaluating my portfolio can also see how I think.
Let's get started.
Now Google Really Does Rank DavidFreels.com As The #1 Atlanta Copywriter In A Google Search For "Atlanta Copywriter."
May 26, 2014 05:31 AM | Atlanta copywriter, Atlanta freelance copywriter, Atlanta freelance writer, Atlanta seo, copywriter, freelance
About a week after my last blog post (Are You Forcing Customers Into Dishonesty?), the ranking for DavidFreels.com after a Google search for "Atlanta copywriter" went from #5 to #1. DavidFreels.com stayed at #1 for a couple of weeks or so, and I meant to write another blog about it, but I couldn't find the time.
I've been too busy.
But how did this occur? I think 4 out of 5 of my last blog posts have been observations of how SEO copywriting works in the Atlanta market for Atlanta copywriters.
As I've figured out, the key to building rankings is links. While my last blog post was about honesty, I found ways to still link certain phrases back to specific pages within the domain DavidFreels.com. That blog post had around 50 links.
The next thing I knew I was ranked #1. I couldn't believe it. I texted some friends and family in different markets around the country, asking them to google "Atlanta copywriter." DavidFreels.com was indeed ranked #1.
Then the phone rang. And rang. And rang.
And emails came in. Over and over.
By the time I'd come up for air my rank dropped down to #2 and then #3.
Then something else happened. I re-discovered LinkedIn. I've been a registered LinkedIn user for awhile, but I've never really used it. What an amazing tool. You never know who you know--who in turn knows someone else you know--or want to know.
And then there's the name: LinkedIn.
Again, it's more links--that key factor in SEO. I was curious how that would work if I LinkedIn with more people. I'm now in the 500+ connections category.
Something worked. All of a sudden DavidFreels.com is back to the Number 1 ranking for "Atlanta copywriter."
Despite the success of achieving a #1 ranking, and gathering more freelance work, I'm also more convinced than ever that SEO copywriting isn't really Copywriting. SEO is all technique and no concept.
When you hire a copywriter to produce an advertising/marketing campaign, you're hiring them to spend time thinking about your product, to think about your brand beyond the way you think about it. You're paying them for the time it takes to find a different perspective, to find the emotional connection between your brand and the consumer of your brand.
That's why the first thing a good copywriter does is identify the marketing problem.
What problem does the consumer have? What needs to be fixed? How does your product or service "answer" the consumer's problem?
Who's your audience, your real audience? Who's really interested in buying your solution to their problem, and how can you best reach them?
What's your Unique Selling Proposition (USP), your angle that can best communicate your answer?
SEO copywriting doesn't really do any of that. Instead, SEO folks start from the end and work back to the beginning. Their end, their "product" is delivering visits to your site via a web search. How? By statistical analysis, by first researching and finding key search words and terms (keywords) that will best link to your page--then creating links--just like I've created links in my blog posts back to pages in DavidFreels.com.
Often those keywords are found by finding out the keywords your competitors are using to drive traffic to their sites. This means SEO work is not really any original messaging but literally copying what the other guys are doing.
When I was in school this was called cheating, and it's why I don't even like to describe myself as a copy writer because I don't copy anything.
Here's how keywords work.
Right on this blog there are keywords that create metadata terms that search engines look for, find, and then index the page according to the keyword metadata. Look at all the keywords right under the title, "Now Google Really Does Rank DavidFreels.com As The #1 Atlanta Copywriter In A Google Search For "Atlanta Copywriter."
Here you'll find the metadata keywords, all underlined because they're also--links: "Atlanta freelance writer." "Copywriter." "Freelance." "Atlanta copywriter." "Atlanta seo." "Atlanta freelance copywriter." This is all pretty expected stuff. There's no idea here, no concept, and if I can do it, anybody can do it. It's not like I've written a book on SEO. I'm not claiming to be an expert on SEO.
(Well, maybe I am. Yeah, I guess I am. I am #1, and that's got to be worth something, and I've written a Case Study about how I got DavidFreels.com in the top of Google's rankings.)
But the point is, real copywriting, real writing for marketing and advertising, that type of writing is designed to reach into your prospect's heart and mind, touch them, move them, persuade them. The best has an emotional tug--which can't be produced through cold, calculated analysis of five or six keywords--that are most likely copied from your competitor.
Instead, the most persuasive marketing communications always begins with an emotional link to the heart of your prospect. That's the way I work. That's the way I write. That's the reason I got into this business. I like helping people. I like looking for a creative way to solve problems. No matter how difficult.
In fact, the more difficult, the better I like the assignment. It gives me something to think about.
Let me help you. And your brand. With a real difference. Call me. 404-725-4520. Or email me. DF@DavidFreels.com.
Just don't worry if I don't answer right away. I'll get back to you quickly. If I can't answer right away, it's because I'm already helping somebody else.
That's what I do best.