After this billboard Orkin made humor in advertising more of a rule than an exception to the rule.
Orkin’s first print work in decades also transformed The Exterminator into just a logo.
The Exterminator as logo freed up the ad space to say something fun, interesting, and engaging.
Orkin does the dirty work we don’t like to do ourselves. Might as well make it fun.
Print ad response was so strong, another series ran in This Old House magazine.
Orkin demanded, “Never show a bug in an ad,” but great ads break rules.
Concept produced for a friend with a minimal budget.
Like many clients, this one also wanted the ad to do more than one thing.
This series pushed Habitat participation to reach an all-time high.
Did the commanding Scripture in the headline lead to the record turn-out?
To really get people’s attention, disarm all sides of a controversy.
There’s nothing more powerful than truth in advertising.
The strategy: Give parents a pastoral alternative to Six Flags and Disney.
Their competition was a neighborhood Waffle House.
The medium: Telephone poles. The owner called just 45 minutes later and gave us the dog anyway.
Featured in Archive magazine and profiled in my Case Studies section.
NS hesitated to run this ad, afraid everyone would demand the same level of service.
Norfolk Southern does whatever it takes to deliver. So do I.
I can even do coupon ads. Brochures too. Newsletters. White Papers. Whatever works best.