"Classic Caesar" dressing from Naturally Fresh must be the favorite Caesar of all, judging by the perpetually empty shelf space at my local Kroger. That hole on the shelf is a great example of word-of-mouth advertising. If this empty space is typical at multiple stores, it should become the basis for a Classic Caesar TV spot. Or Radio. A Print campaign. Surely a coupon/shelf talker if nothing else. Most likely there's something this simple within your sales cycle that endorses your product too. Call me, text, or send an email, and I'll help you find it.