Are You Forcing Your Customers Into Dishonesty?Fri, Apr 25 2014, 07:29Atlanta copywriter, copywriter, fiat, freelance Atlanta copywriter, honesty, marketing, QuikTrip, RaceTrac, trusted brandPermalink
I started to use my debit card as a credit card at a RaceTrac gas station and convenience store the other day but couldn't unless I lied first, and I'm an honest person.
Everybody knows how debit cards work. You have to enter a 4-digit PIN number. PIN is the acronym for "Personal Identification Number."
But these days there's a lot of identity theft, often obtained from debit cards and PIN numbers. Identity theft can be more avoided than not if you use your debit card as a credit card because credit cards don't require PIN numbers.
Still, whether you choose to use your debit card as a debit card or as a credit card, it's still a debit card.
RaceTrac didn't ask how I wanted to use the card, just whether it was a debit card.
I could have lied and punched the "No" button and gone ahead and used the debit card as a credit card. But that wouldn't be honest because any debit card used as a credit card would still, in fact, be a debit card.
Of course, the advantage of using the card as a credit card is I don't have to expose my PIN number to any dishonest people who might be watching or tracking or something.
How ironic. I had to be dishonest to protect myself from dishonesty. Before I could buy RaceTrac's core product my way, I'd have to lie. What an inconvenience at a convenience store.
I decided to stay honest and just went across the street to a QuikTrip convenience store instead.
Then I went back to RaceTrac and took a couple of snapshots, thinking it would be good AdBlog material.
Honesty and only honesty is the foundation of trust. Without honesty, there is no trust, and trust is essential to the success of any and all relationships, even at self-service gas stations and inconvenient convenience stores.
And between you, your brand, and your customer.
Is there something in the way you do business or something in your brand that prevents people from fully trusting you or your brand?
For example, a couple of years ago Italian automaker Fiat re-introduced their car brand back into the American market. Historically Fiats are incredibly undependable, unreliable, and highly prone to constant breakdowns. The Fiat brand reputation is so bad that the name FIAT became an acronym for "Fix It Again Tony."
Fiat's brand reputation for unreliability was never even mentioned in the re-introduction. Fiat's consequent success has been limited. Coincidence? Probably not.
Do you need help communicating the truth of who you are, how you do business, and the real truth about your products?
Let me help you to honestly connect your brand with your customers. Call me at 404-725-4520. Or email at DF@DavidFreels.com.
I'll be glad to help.