Check this out, from the dressing room at Marshall’s. This is so brilliant. And simple. Picture yourself looking in the mirror at those new duds, wondering if you should get them. What you need is somebody to say, “Wow. That looks great. That was made for you. You should get that one too.” Marshall’s starts that conversation by planting a seed of thought, just by adding a couple of words to the coat hooks in their dressing rooms. "Possibly." "Definitely." It's more proof the most effective and engaging way to market your product and your brand doesn't have to be expensive or glamorous.You don’t have to buy TV time during the Super Bowl. You just have to think like your customer. What's their process for making a decision to buy? Once you understand that process, be creative, be smart, and zero in with a heavy dose of Influence. Click here if you need help creating The Influence.