Are You Forcing Your Customers Into Dishonesty?Fri, Apr 25 2014, 07:29Atlanta copywriter, copywriter, fiat, freelance Atlanta copywriter, honesty, marketing, QuikTrip, RaceTrac, trusted brandPermalink
I started to use my debit card as a credit card at a RaceTrac gas station and convenience store the other day but couldn't unless I lied first, and I'm an honest person.
Everybody knows how debit cards work. You have to enter a 4-digit PIN number. PIN is the acronym for "Personal Identification Number."
But these days there's a lot of identity theft, often obtained from debit cards and PIN numbers. Identity theft can be more avoided than not if you use your debit card as a credit card because credit cards don't require PIN numbers.
Still, whether you choose to use your debit card as a debit card or as a credit card, it's still a debit card.
RaceTrac didn't ask how I wanted to use the card, just whether it was a debit card.
I could have lied and punched the "No" button and gone ahead and used the debit card as a credit card. But that wouldn't be honest because any debit card used as a credit card would still, in fact, be a debit card.
Of course, the advantage of using the card as a credit card is I don't have to expose my PIN number to any dishonest people who might be watching or tracking or something.
How ironic. I had to be dishonest to protect myself from dishonesty. Before I could buy RaceTrac's core product my way, I'd have to lie. What an inconvenience at a convenience store.
I decided to stay honest and just went across the street to a QuikTrip convenience store instead.
Then I went back to RaceTrac and took a couple of snapshots, thinking it would be good AdBlog material.
Honesty and only honesty is the foundation of trust. Without honesty, there is no trust, and trust is essential to the success of any and all relationships, even at self-service gas stations and inconvenient convenience stores.
And between you, your brand, and your customer.
Is there something in the way you do business or something in your brand that prevents people from fully trusting you or your brand?
For example, a couple of years ago Italian automaker Fiat re-introduced their car brand back into the American market. Historically Fiats are incredibly undependable, unreliable, and highly prone to constant breakdowns. The Fiat brand reputation is so bad that the name FIAT became an acronym for "Fix It Again Tony."
Fiat's brand reputation for unreliability was never even mentioned in the re-introduction. Fiat's consequent success has been limited. Coincidence? Probably not.
Do you need help communicating the truth of who you are, how you do business, and the real truth about your products?
Let me help you to honestly connect your brand with your customers. Call me at 404-725-4520. Or email at DF@DavidFreels.com.
I'll be glad to help.
Google Now Ranks DavidFreels.com In The Top 5 Search Results For "Atlanta Copywriter." Wed, Apr 9 2014, 20:38Atlanta copywriter, Atlanta seo, copywriter, freelancePermalink
The hits just keep on coming. DavidFreels.com is now ranked #3.
Why does the Google search rank for DavidFreels.com keep climbing?
Is it just all the links I keep adding back to pages on DavidFreels.com. I think so. The rank keeps climbing, and it looks like links are always going to be the most critical factor.
If SEO in Atlanta all depends on links, then I'll keep looking for ways to keep linking back to pages on DavidFreels.com. These will include links to my Print work, my TV spots, my Radio commercials, Editorial work, and AdBlog posts. I've even linked back into my Case Studies section.
One more thing. The DavidFreels.com AdBlog simultaneously appears on Google's free blog service (blogspot.com) as atlantacopywriterdavidfreels.blogspot.com, and this also helps the SEO rankings of DavidFreels.com.
I've now demonstrated the ability to optimize a web page that winds up in Google's top 5 results, a maximum, optimum result. I might as well go ahead and claim expertise in Atlanta Search Engine Optimization (SEO).
Since DavidFreels.com achieved a top ranking in the Atlanta market, this blog post is tagged with Atlanta SEO metadata. Now DavidFreels.com will show up in searches for "Atlanta SEO" too.
Who knows where this is going.
I apologize for taking so long to make a follow-up post, but, as you can imagine, my higher ranking has led to a lot of phone calls from prospective clients. I'm picking up some great freelance work lately, and I just haven't had time to make another post about the continuous climb up the Google rankings for DavidFreels.com on searches for "Atlanta copywriter."
These Google high rankings for DavidFreels.com aren't just limited to Google results for "Atlanta copywriter."
DavidFreels.com also appears in the Top 10 search results for Yahoo, Bing, and DuckDuckGo. In my next blog post I'll discuss how DavidFreels.com is climbing into the Top 10 search results for "Atlanta copywriter" in those search engines too.
In the meantime, I'm never too busy to take another call, another email, or another text to help someone make the most of their product and their brand. Let me help you maximize your advertising and marketing efforts. DF@DavidFreels.com or 404-725-4520.
You can't write without DF. ®