Atlanta Copywriter,
David Freels.

Compelling ideas.
Persuasive words.

© 2020 David Freels. Contact Me
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DFTV, the complete reel. A compilation of everything on this page, loads as one video. Just click, sit back, have some popcorn, and enjoy.

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Orkin: Dead Bug Doug. This record-breaking test campaign so infuriated the pest control industry that it never ran nationally, killing Doug.

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Lithonia Lighting. This new product launch introduced new designs in fluorescents and sales lit up 22% beyond expectations.

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Red Cross: Only Time. This combined TV and Radio campaign began as just a brochure rewrite. A pitch to the client turned into TV, then radio, then 30% more blood donations.

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Red Cross: Decrease Demand. Almost 50% of the donations came from brand new donors. Both the TV and Radio also won multiple awards, including a national PRSA Silver Anvil.

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Orkin: Brazilian Bug Spray. Another test campaign. Orkin claimed to be the "World's Best Pest Control". But what does that mean, say, compared to Brazil?

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Orkin: Australian Termites. More "World's Best." A 30-second comparison of the fun science found in international termite eradication techniques.

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Central/BBVA Compass Bank: $1.83 Checking. Alabama's 4th largest bank grew to #3 less than 6 months after this campaign broke.

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Central/BBVA Compass Bank: Saturday Banking. Hold on. Who's that familiar off-camera voice? I bet Mary Tyler Moore would know.

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Snyder's Automotive: Cheap TV. The client, about to fire the agency, dictated, "Your production budget is only $100." If you want cheap, I can do cheap.
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Snyder's Automotive: Cheap TV2. They sold so many cars, they decided to keep the agency. See, I can rescue doomed accounts and do retail.