© 2020 David Freels.
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DFTV, the complete reel.
A compilation of everything on this page, loads as one video. Just click, sit back, have some popcorn, and enjoy.
Orkin: Dead Bug Doug.
This record-breaking test campaign so infuriated the pest control industry that it never ran nationally, killing Doug.
This new product launch introduced new designs in fluorescents and sales lit up 22% beyond expectations.
Red Cross: Only Time.
This combined TV
campaign began as just a brochure rewrite. A pitch to the client turned into TV, then radio, then 30% more blood donations.
Red Cross: Decrease Demand.
Almost 50% of the donations came from brand new donors. Both the TV
also won multiple awards, including a national PRSA Silver Anvil.
Orkin: Brazilian Bug Spray.
Another test campaign. Orkin claimed to be the "World's Best Pest Control". But what does that mean, say, compared to Brazil?
Orkin: Australian Termites.
More "World's Best." A 30-second comparison of the fun science found in international termite eradication techniques.
Central/BBVA Compass Bank: $1.83 Checking.
Alabama's 4th largest bank grew to #3 less than 6 months after this campaign broke.
Central/BBVA Compass Bank: Saturday Banking.
Hold on. Who's that familiar off-camera voice? I bet Mary Tyler Moore would know.
Snyder's Automotive: Cheap TV.
The client, about to fire the agency, dictated, "Your production budget is only $100." If you want cheap, I can do cheap.
Snyder's Automotive: Cheap TV2.
They sold so many cars, they decided to keep the agency. See, I can rescue doomed accounts and do retail.