This outdoor board produced so many smiles, Orkin finally made humor in advertising more of a rule than an exception to the rule.
The “Windshield” outdoor led to Orkin’s first print campaign in decades and transformed The Exterminator into just a logo.
Once The Exterminator became just a logo, the ad space was freed up to say something fun, interesting, and engaging.
Orkin does the dirty work none of us like to do ourselves. Might as well make it fun.
Response to the Orkin Print was so strong, another campaign was produced for This Old House magazine.
The response to the termite ad led to another fact-based print ad in This Old House magazine.
Orkin’s cardinal rules: 1. No print advertising. 2. “Never, ever show a bug in an ad,” but great ads break rules.
Yeah, I can do coupon ads. And brochures. Newsletters. White Papers. Or anything else you need.
Participation in Habitat builds reached an all-time high after this series was posted around the church.
To really get people’s attention, use humor to disarm all sides of a controversy.
More parishioners joined this Habitat build than ever before. Was it the commanding Scripture in the headline?
This concept was produced for a friend with a minimal budget.
Norfolk Southern does whatever it takes to deliver. So do I.
Their competition was a neighborhood Waffle House.
Like many clients, this one also wanted the ad to do more than one thing.
The staples weren't in the telephone poles longer than an hour before the owner called and gave us the dog anyway.
What an incredible example of customer service. Still, NS hesitated to run it, afraid every customer would demand the same.
This Norfolk Southern campaign made it to Archive magazine, and it’s also profiled in my Case Studies section.
There’s nothing more powerful than truth in advertising.
The strategy: Offer parents a pastoral alternative to Six Flags, Disney, and anything else man made.