Atlanta Copywriter,
David Freels.

Compelling ideas.
Persuasive words.

© 2020 David Freels. Contact Me

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    Welcome to DavidFreels.com.

    Original ideas wrapped in words©.

    I've worked as a creative problem solver my whole life, and this led me into Advertising as a profession, where I became a Copywriter in job description, but I've always believed that's inaccurate and misleading.

    I don't copy anybody.

    See below.

     

    SEO

    A web site will never be seen if it can't be found.

    SEO is the acronym for Search Engine Optimization, but I know a lot more about SEO than just the lingo.

    I personally learned all about SEO the hard way when my phone quit ringing.

    Because SEO practitioners use Metatags and Keywords in their craft--they describe themselves as copywriters.

    Ouch.

    That put this real copywriter way, way, way down in the search rankings, like somewhere around 6000. That's when I learned SEO by necessity.

    It was either that or starve.

    My SEO story:

    As of March 25, 2014, DavidFreels.com now ranks in Google's top 10 search results for "Atlanta Copywriter."

    How?
    DavidFreels.com Is Now Ranked 7th in Google Search for Atlanta copywriter.40

    When DavidFreels.com was relaunched in 2012 utilizing Responsive Web Design (RWD), Google ranked it somewhere around #6000 out of about 700,000 in a keyword search for "Atlanta copywriter."

    At the same time, I discovered many of the highest-ranking freelance copywriters for that search criteria specialize in Search Engine Optimization (SEO).

    It seems SEO copywriters are my primary competition, at least for people using the web to find a freelance copywriter in Atlanta.

    Combine this with the fact most people make decisions based on their first 10 search results, and my phone would never ring if I stayed at #6000.

    I studied SEO, and it turns out there are multiple software titles available to assist SEOers.

    This type software is most-often used to study higher-ranking competitors and then duplicate their SEO strategy by "adopting" their "keywords" and other content that most-often shows up in web searches.

    "Adopting" means duplicating. Copying. That's cheating, and I've never copied anybody. I always do original work, even to the point that I don't really like the term copywriter.

    Now that doesn't mean all SEO experts cheat to get results for their clients, but it is a strategy that's often used.

    The more I thought about it, the whole SEO business just kind of rubbed me the wrong way, especially when so many SEO practitioners call themselves copywriters--even though many have never written a single ad.

    Still, I had to break through the "Atlanta copywriter" clutter and get DavidFreels.com in front of the decision makers out there who are looking for a freelance copywriter in Atlanta.

    So I did a little SEO myself and wound up in Google's Top 10, #7 to be exact, as of today March 26, 2014.

    My leap began with a blog post on March 13, 2014.

    I published a follow-up blog to solidify my ranking on March 25, 2014.
    Web Development

    Anybody can make websites, but the ones I create actually work.

    The best web sites are built with a strategy.

    Advertising is where I developed marketing strategy to quickly capture an audience's attention.

    My Print ads capture reader attention before they turn the page.

    Viewers don't flip through my Television commercials.

    Listeners always enjoy my Radio commercials.

    With every ad, before I write anything, I first identify the marketing problem that needs a solution. Then I develop a strategy for communicating my client's solution to that problem.

    Building web pages works the same way. It's just another medium, just far more precise, thanks to SEO and other tools.

    I can work with any size budget because money isn't what's most important. Ideas are.
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    Print/Outdoor

    Look over some of my Print work.

    Just click on any ad in the portfolio below.

    Once the gallery opens up, click on the '+' sign to zoom in.
    • This outdoor board produced so many smiles, Orkin finally made humor in advertising more of a rule than an exception to the rule.

      This outdoor board produced so many smiles, Orkin finally made humor in advertising more of a rule than an exception to the rule.

    • The “Windshield” outdoor led to Orkin’s first print campaign in decades and transformed The Exterminator into just a logo.

      The “Windshield” outdoor led to Orkin’s first print campaign in decades and transformed The Exterminator into just a logo.

    • Once The Exterminator became just a logo, the ad space was freed up to say something fun, interesting, and engaging.

      Once The Exterminator became just a logo, the ad space was freed up to say something fun, interesting, and engaging.

    • Orkin does the dirty work none of us like to do ourselves. Might as well make it fun.

      Orkin does the dirty work none of us like to do ourselves. Might as well make it fun.

    • Response to the Orkin Print was so strong, another Print campaign was produced for This Old House magazine.

      Response to the Orkin Print was so strong, another Print campaign was produced for This Old House magazine.

    • The response to the termite ad led to another fact-based print ad in This Old House magazine.

      The response to the termite ad led to another fact-based print ad in This Old House magazine.

    • Orkin’s cardinal rules: 1. No humor. 2. No print advertising. 3. Never, ever show a bug in an ad. Great ads break rules--and sales records.

      Orkin’s cardinal rules: 1. No humor. 2. No print advertising. 3. Never, ever show a bug in an ad. Great ads break rules--and sales records.

    • Yeah, I can do coupon ads. And brochures. Newsletters. White Papers. Or anything else you need.

      Yeah, I can do coupon ads. And brochures. Newsletters. White Papers. Or anything else you need.

    • This ad wrote itself in about 2 minutes. Sea-Pak loved the ad and the coupon redemption rate.

      This ad wrote itself in about 2 minutes. Sea-Pak loved the ad and the coupon redemption rate.

    • Participation in Habitat builds reached an all-time high after this series was posted around the church.

      Participation in Habitat builds reached an all-time high after this series was posted around the church.

    • More parishioners joined this Habitat build than ever before. Was it the commanding Scripture in the headline?

      More parishioners joined this Habitat build than ever before. Was it the commanding Scripture in the headline?

    • To really get people’s attention, use humor to disarm all sides of a controversy.

      To really get people’s attention, use humor to disarm all sides of a controversy.

    • This concept was produced for a friend with a minimal budget.

      This concept was produced for a friend with a minimal budget.

    • Their competition was a neighborhood Waffle House.

      Their competition was a neighborhood Waffle House.

    • Like many clients, this one also wanted the ad to do more than one thing.

      Like many clients, this one also wanted the ad to do more than one thing.

    • The staples weren't in the telephone poles longer than an hour before the owner called and gave us the dog anyway.

      The staples weren't in the telephone poles longer than an hour before the owner called and gave us the dog anyway.

    • Norfolk Southern does whatever it takes to deliver. So do I.

      Norfolk Southern does whatever it takes to deliver. So do I.

    • What an incredible example of customer service. Still, NS hesitated to run it, afraid every customer would demand the same.

      What an incredible example of customer service. Still, NS hesitated to run it, afraid every customer would demand the same.

    • This Norfolk Southern campaign made it to Archive magazine, and it’s also profiled in my Case Studies section.

      This Norfolk Southern campaign made it to Archive magazine, and it’s also profiled in my Case Studies section.

    • There’s nothing more powerful than truth in advertising.

      There’s nothing more powerful than truth in advertising.

    • The strategy: Offer parents a pastoral alternative to Six Flags, Disney, and anything else manmade.

      The strategy: Offer parents a pastoral alternative to Six Flags, Disney, and anything else manmade.

    • Unused frames outside every Georgia State University classroom were the perfect medium to place a simple message and generate a solution to a complicated problem.

      Unused frames outside every Georgia State University classroom were the perfect medium to place a simple message and generate a solution to a complicated problem.

    Editorial
    The US Government's
    illegal ban on HBOT for brain injury.
    Physicians have no answers, no solutions for cerebral palsy. This has put me in the habit of asking, seeking, and knocking--which always leads to the truth, the key to finding a cure for CP.
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    HBOT Proof.
    Hyperbaric Oxygen Therapy (HBOT) can't be proven effective with placebo-controlled studies because there's no placebo for Oxygen or pressure. Still, we went to court and proved HBOT works.
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    UCP keeps the palsy
    in United Cerebral Palsy.
    UCP and the American Academy of Cerebral Palsy and Developmental Medicine (AACPDM) joined forces to disprove HBOT efficacy, and then I published the truth, forcing UCP to fire its national director. The dishonest UCP-AACPDM HBOT study immediately stopped.
    Not a campaign.
    A movement.
    My Internet activity led to traditional publishers hiring me to report on conferences and international symposiums, lighting fires of hope inside the hearts of parents and caregivers.
    Reaching For The Stars
    believes Oxygen is optional.
    RFTS, yet another parent-founded, we're-going-to-find-a-CP-cure organization, held their first conference in Atlanta, but removed the HBOT lecture from the agenda, ensuring no cure for CP.
    HUD Letter
    better than HUD TV.
    This letter made a greater impression than the TV campaign it introduced. I use words to nail it everytime.
    Résumé of David Freels.
    Agencies and clients I've worked for.
    Television
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    http://www.youtube.com/watch?v=JUGmAIP1uFo&feature=youtu.be
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    Radio

    • David Freels - Complete Radio Reel

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    • 1. Red Cross: We Know You've Got It In You

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      1. Red Cross: We Know You've Got It In You

    • 2. Contel Cellular: 4th of July Patriot

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      2. Contel Cellular: 4th of July Patriot

    • 3. Central/Compass Bank: Oglesby

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      3. Central/BBVA Compass Bank: Oglesby on Saturday

    • 4. Central/Compass Bank: Mom's Scorcher

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      4. Central/BBVA Compass Bank: Mom's Scorcher

    • 5. Sanderson Farms: Louise Mandrell's Mexican Casserole

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      5. Sanderson Farms: Louise Mandrell's Mexican Casserole

    • 6. Snyder's Automotive: Cheap Radio

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      6. Snyder's Automotive: Cheap Radio

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